Market
Almost every market you’re watching doesn’t deserve your money — and we can prove it in minutes, not months.
Free live webinar · Tuesday 25 AugustFree live webinar · Tuesday 25 August · 7:00pm AEST
Anyone can find a property. The harder question is what has to be true — about the market, the timing, the property and you — before you say yes. Join Ripehouse Advisory founder Jacob Field for a 45-minute working session on the tests a property has to pass before he’d buy it today.
The goal isn’t to find more property. It’s to confidently eliminate almost all of it.
The problem
They start with the property — the listing, the photos, the open home — and work backwards, hoping the market, the timing and the numbers happen to cooperate. In a market this noisy, that approach mostly produces confident mistakes.
We work in the opposite direction. Market first. Timing second. Property near last. And at every stage, the discipline that matters most isn’t finding reasons to buy — it’s finding reasons to say no.
This session is a walkthrough of that process, using the same thinking we apply for our own clients today.
What we’ll cover in 45 minutes
Almost every market you’re watching doesn’t deserve your money — and we can prove it in minutes, not months.
Yesterday’s star performer is often tomorrow’s regret. When does “proven growth” quietly become a warning sign?
An attractive house and an attractive investment are rarely the same thing. Confusing them is a six-figure mistake.
The most profitable word in property is “no”. What does a disciplined no look like when a deal is 90% right?
The checks that kill a “perfect” property — and why most buyers never run them until it’s too late.
The best property in Australia can still be the wrong property for you. Fit beats features, every time.
The shape of the process
Every stage of our process exists to remove options — markets that don’t justify attention, timing that doesn’t justify action, properties that don’t justify the risk. What remains is a decision you can actually stand behind.
Is this for you?

Your host
Founder — Ripehouse Advisory
Jacob exited the 9–5 through property investment at 32 and founded Ripehouse Advisory in 2011. With a background in software engineering, he built the research system the practice still runs on — evaluating Australian suburbs across dozens of metrics most investors never see.
Rather than simply sourcing properties, the Ripehouse model combines market research, property analysis, valuation, due diligence and investment strategy under one discipline. In this session, Jacob walks through that thinking exactly as he’d apply it to a purchase today.
Tuesday 25 August · 7:00pm AEST · 45 minutes
Live and free. No recording promised — this one is built to attend.
Reserve my seat ↗General information only — nothing in this webinar is personal financial, taxation or credit advice. Consider your circumstances and seek independent professional advice before acting.